User experience plays a pivotal role in experiential design as it directly impacts how individuals interact with and perceive the environment around them. From interactive installations at exhibitions to immersive event activations, every decision made in the design process is created with the user in mind.

Interior Design & Decor

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My environmental design positions gave me the opportunity to collaborate with architectural teams to enhance the functionality and appeal of space. Integrating textures, colors, and materials, we brought creative visions to life in meaningful environments. The final design should always align with the clients’ goals and create a space that is aesthetically pleasing, highly functional, and experientially rich.
It can be a challenging exercise to strike the balance between aesthetic and function. Each solution must consider the client’s vision and ensure design choices meet practical needs.

Each project required research to identify cost-effective, high-quality materials; the optimization of how space would be utilized and layout planned; and adopting sustainable and eco-friendly practices and materials to reduce environmental impact.
- Research & Development
- Concept Development
- Signage Planning
- Presentation Development
- Shop Drawing Development
- Production Artist

Retail design and décor calls for a kit of parts for success: entrance, directional, promotional, and informational. This means strategic signage placement to enhance customer experience for information and wayfinding plus effective communication of core brand messaging. The plan should harmonize with the brand identity of the retail space and create a cohesive and immersive experience for shoppers.

In retail signage projects I begin my reviewing the space and considering customer flow, focal points, and how to integrate the brand identity. My goal is always to place signage at key locations and craft a cohesive visual to support consistency in design elements, typography, and color schemes throughout the retail space.
- Research & Development
- Concept Development
- Signage Planning
- Presentation Development
- Shop Drawing Development
- Production Artist

For the stadium concessions series, our team collaborated closely with concession teams to craft unique experiences for patrons at MLB, NFL, and NBA games. Partnering with renowned food and beverage brands, we curated meaningful interaction points that delivered exceptional displays and, most importantly, memorable experiences.

One of the main challenges we encountered during the stadium concessions project was balancing the unique experiences we wanted to create with the logistical constraints of stadium operations. This included navigating limited space and ensuring efficient flow for patrons. Additionally, coordinating with multiple concession divisions across different branding elements posed a creative and organizational challenge.
- Concept Development
- Signage Planning
- Presentation Development
- Shop Drawing Development
- Production Artist