These campaigns embrace various media, including social media, video, animation, and digital advertising. Effective marketing and high-quality design are critical to ensuring an impactful and memorable campaign.

RSIR Social Media Strategy

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The social media strategy at Realogics Sotheby’s International Realty (RSIR) positions the firm as the go-to for exceptional service across all price ranges. We focus on highlighting the outstanding brokers within our firm, demonstrating thought leadership and industry expertise, and above all, attracting clients and brokers of diverse portfolios to our globally recognized brand.
I partnered with one of RSIR’s digital marketing specialists to conduct an extensive analysis of the firm’s IG, FB and LI accounts to focus on content that generated the highest engagement on each platform. Leveraging insights from Sendible’s reporting data, we developed a content calendar with distinct categories to enhance our quality and performance metrics.
- Increase brand awareness.
- Capture quality leads for our brokers.
- Drive meaningful web traffic.
- Improve consumer engagement.
- Optimize content by platform.

- Homebuyers and sellers within our target market.
- Prospective clients interested in luxury real estate.
- Local community members and influencers.
- Potential broker recruits who align with our values.

Influential guests from the real estate industry join the CEO of RSIR for conversations in a podcast hosted on major distribution platforms. The campaign includes a robust social media push across all major platforms, complemented by both long and short-form digital content to engage a wide audience and increase followership.
The process began with identifying and inviting influential real estate guests to participate in the podcast. We then developed a content strategy, including long and short-form digital content, to maximize engagement. The recordings were hosted on major distribution platforms and supported by a comprehensive social media campaign across all major platforms, ensuring broad reach and audience interaction.

- Podcast Development
- Project Lead
- Coordinator
- Content Generation
- Producer

My approach to website development integrates user experience (UX) and visual design, content strategy, and technical development. A well-designed website is a powerful marketing tool to effectively communicate brand message and engage the audience. A successful site is one that drives engagement, fosters brand loyalty, and delivers measurable ROI.

Effective newsletters maintain engagement and foster relationships with your target audience. When aligned with your marketing goals, a well-crafted newsletter can amplify reach and impact.
I pair newsletters with broader marketing initiatives to ensure a cohesive and consistent message across all channels. I integrate newsletters with strategy to enhance brand visibility, support lead generation, and nurture customer loyalty.

Digital advertising plays a crucial role in modern marketing initiatives, offering precise targeting and measurable results. When combined with the skill of animation, digital ads become even more compelling and engaging. Animation adds a dynamic and visually appealing element that captures attention and communicates messages more effectively. This powerful combination can enhance brand storytelling, highlight product features, and drive higher engagement rates. By leveraging animation in digital advertising, businesses can create memorable and impactful campaigns that resonate with their audience and achieve their marketing objectives.