My name is Ryan Lybeck I’m a multidisciplinary designer and marketing manager who pushes creative boundaries to leave a lasting impact.
As a graduate of Western Washington University with a BFA in Graphic Design, my career has been driven by a passion for storytelling and creating meaningful connections through design and marketing. I began in environmental and experiential design, spending over a decade shaping immersive spaces that engaged and inspired audiences.
In 2021, I transitioned into brand management at Realogics Sotheby’s International Realty, where I led strategic marketing initiatives and elevated the brand through innovative campaigns and cross-functional collaboration.
Now, as Marketing Manager at KB Home, I apply that same creative vision and strategic mindset to the homebuilding industry. Developing marketing plans that drive traffic, boost sales, and strengthen community presence through digital marketing, events, and market-driven insights.
Elevating brands through visually stunning designs and effective strategy.
Technical Skills
Adobe Creative Cloud
Microsoft 365
Project Management Tools (Workamajig, Trello, Harvest)
SEO, Analytics & Performance Tracking
SketchUp
Social Media Strategy & Management
Squarespace & Web Design
RFP Development & Documentation
Production Design & File Prep
Design Expertise
Brand Identity & Development
Digital & Print Design
Experiential & Environmental Design
Marketing & Advertising Campaigns
Multidisciplinary Creative Direction
Photography & Editing
Typography & Visual Systems
UX/UI Design & Visual Communication
Leadership & Core Strengths
Adaptability & Problem Solving
Communication & Cross-Functional Collaboration
Creative Direction & Strategic Vision
Department Budgeting & Process Development
Leadership & Team Management
OKR Development & Goal Setting
Performance Optimization
Time & Project Management
Experience
KB Home (Bellevue, WA)
Marketing Manager // 2024 - Present
AAs Marketing Manager at KB Home, I oversee the design and execution of comprehensive marketing strategies that drive traffic, boost sales, and strengthen brand presence across multiple communities. Collaborating closely with the sales team, I tailor marketing programs to meet the unique needs of each community while leading events and promotions that build awareness and engagement. I manage the division’s annual and quarterly marketing calendars, provide leadership with insights on market trends, and guide digital initiatives across social media and web platforms. By partnering with vendors and implementing targeted promotional materials, I ensure each campaign is impactful, results-oriented, and aligned with broader business objectives.
Realogics Sotheby’s International Realty (Seattle, WA)
Brand Manager // 2021 - 2024
As Brand Manager at Realogics Sotheby’s International Realty, I lead a dynamic role, leveraging strategic thinking, departmental leadership, and creative prowess to ensure our tools and campaigns effectively support real estate brokers. Collaborating closely with department and company leaders, my team and I drive innovation and create compelling brand content, overseeing tasks from strategic initiatives to brand development. Our mandate is clear: elevate the brand, uphold design excellence, and set industry benchmarks through a diverse portfolio of initiatives spanning market reporting, digital media, campaign orchestration, and beyond.
MN Custom Homes (Bellevue, WA)
Marketing & Design (Freelance) // 2018 - 2024
Since 2018, I've had the privilege of contributing to the success of MN Custom Homes, a distinguished property developer on the Eastside. Initially referred by a colleague, I serve as the Lead Designer, working closely with the VP of Marketing to execute comprehensive brand strategies. My role involves overseeing marketing campaign execution, brand development, page layouts, magazine ads, production design, and digital ads. I am committed to consistently upholding a distinctive aesthetic that aligns seamlessly with the luxury positioning of MN Custom Homes in the coveted enclaves of the Eastside.
Messenger Corporation (Seattle, WA)
Senior Experiential Designer / 2018 - 2021
In my role as a senior experiential graphic designer at Messenger, I specialized in crafting interior wayfinding signage, architectural signage, electric signs, and graphics. I also contributed to brand development, RFP documentation, and provide marketing support. My portfolio included collaborations with clients such as Whole Foods Market, Metropolitan Market, Tutta Bella, Hulu, Microsoft, SSP America, Centerplate, Burgess Interior Architecture, and JPC Architects.
Tube Art Group (Bellevue, WA)
Environmental Designer / 2012 - 2018
At Tube Art Group (TAG), a premier sign fabrication firm in Bellevue, I served as an Environmental Graphic Designer for five years. My focus encompassed interior wayfinding signage, architectural design, electric signs, and more. While primarily contributing to the custom design department, I engaged in special projects and supported interior wayfinding and national accounts such as Starbucks, WA Fed, and Homestreet Bank. My role demanded meeting stringent deadlines, collaborating with sales teams and project managers, and innovating practical fabrication methods for quality products. Additionally, I played a key role in various marketing deliverables, including bid documentation, sales materials, social media assets, and print materials.
LET’S CONNECT
Have a vision that needs a creative touch? I’d love to help you bring it to life! Please feel free to reach out by email, phone, or the form below.